Chris Brown - Yeah 3x

Instant Impact

As Chris Brown front flips onto the truck, and as the beat kicks in and the song begins, everything begins moving, dancing etc.

Non-Linear Editing

The sequence cuts between two different places, both with Chris dancing, but one in a bright colourful area, which is very populated with dancers, and the other being in a dark alley with Chris by himself. These shows non-linear editing as the two are interlinked.

Repeation

Although there is no real repeation in the music video, the continuous dancing may fit this role as it is throughout the video, and is the main 'Big Wow' feature of the video.

Strong sense of artist identity

The camera is nearly always focused on Chris Brown, and this clearly shows that he is the artist and isn't hard to spot for anyone.

A Performance

Once again, the dance routine that Chris and the backing dance do is the performance element of the video. It is continuous and is very impressive.

Visual Pleasures

Again, the dancing is the main pleasure, but the location, the bright colours and the wide variety of cast members makes this video a pleasure to watch.

Wow Factor

The syncronised dancing, aswell as the complex dancing, both provide big wow factors.

Provoke a Reaction

I feel that this music video definitely provokes a positive reaction and may even lead some into dance. Chris Brown is one of the best dancers in the music industry at the moment, in my opinion.

Works on different levels

For first time watchers of Chris Brown videos, it really brings out his character in his dancing and performance within the video. For seasoned watchers, they are able to watch Crhis in the latest video with new moves, new skills which many of them are very fond of him because of.

Pop Culture

The dance routine with Chris Brown and the other dancer outside Popin' Pete's has a pop culture reference from the 80's or 90's, with brightly coloured buildings, old-fashioned signs and clothing.