Friday, 22 July 2011

Everybody Get Up - Group 2 Edit

Although this is my groups work, I personally didn't contribute to the edit at all. I was away on an economic conference for 2 days of the 4 that we had to edit, and didn't get around to edit any of the sequence. Saying this, they did a really good job with the edit and it looks very good and professional.

Monday, 18 July 2011


1. Did you enjoy the workshop day? What were your best bits and why?

The workshop day was extremely fun. It was fast, energetic and we all had a lot of laughs filming it. Some of the best bits were the ones that people put the most into. Whenever the band actors were giving it their all, everyone seemed to be more into it, and seemed to work off their buzz, which was really nice to see.

In particular, Michael's crowd surfing shots were very fun to do, especially saying we didn't have enough people as in the actual video so we had to work around this to get the same visual effect that this shot gives. The whole crowd routine shots were also very fun to film. Everybody was working together, and the final output looked amazing!

2. What did you learn from participating in the workshop?

Despite it being a very fun day, and quite laid back, it was always known that their was authority from Jake and Jazzy. Everyone wanted to have fun, and I think they did, but we all learnt that what the Directors say is final, and you have to listen to what they are asking, or telling, you to do.

3. Are you pleased with the footage and your edit? Is it how you expected it to look?

The footage that we got was fantastic. The performance from all the band members, especially Charley and Michael, really helped bring the whole sequence together, and gave it a true performance feeling when watching it. The final look of the sequence is how I imagined it to look like, as we already had an idea of what it would look like due to us 'copying' and already existant music video. Saying this, it was nice to have a little bit of creativity and it was nice to see how well the lighting from our shoot worked out and was conveyed on the camera.

4. How do you think your workshop experiences will impact on your approach to next term's music video coursework?

Next term, I know that we will have to be really convincing in our role, as one slip up really distracts from the experience of the music video, and reminds the viewer that they are watching a lip sync, and not someone actually singing. Saying this, we now all know that performance is everything. Everything you put into the performance you will get out in the output. The final product will be a sign of how into the project we get.

Everybody Get Up - The Re-edit

To complete this task, we were given the raw footage from the video, which had been organised into the different shot types and placed together to make one long sequence for each camera angle. We had to cut these shots up, watch the real music video and decide which shots went where. Essentially, we had to re-make the original music video, in a apuzzle solving manner.

Chat with Jake

Jake, our director for the day, came into school today to speak to us about what will be happening on the day of the shoot. He talked us through how he got into the industry and it was insightful to hear about all his stories and see examples of his amazing work. It also allowed me to see how much more work goes into music videos than I thought went into it. It's really changed my opinion and perspective of music video directing and creating.

Tuesday, 5 July 2011

Music Video Prelim Task

Above is the final product that we created in practice for the real shoot of 5ive's 'Everybody Get Up' that we will be filming in just under 2 weeks. I had a lot of fun filming it, and hopefully that is conveyed in the final product created. We only spent roughly an hour filming this footage, and about 1 and a half hours editing it. For such a rushed piece, I feel it came out rather well.

For the real shoot, I feel there are people who are better actors and performers who would be better in the main roles and for that reason, I am only auditioning for background roles. Any of the available background roles is fine. However, if needed, I would be willing to play any of the available roles as I feel that I am capable of doing a convincing job.

Wednesday, 29 June 2011

Chris Brown - Yeah 3x

Instant Impact

As Chris Brown front flips onto the truck, and as the beat kicks in and the song begins, everything begins moving, dancing etc.

Non-Linear Editing

The sequence cuts between two different places, both with Chris dancing, but one in a bright colourful area, which is very populated with dancers, and the other being in a dark alley with Chris by himself. These shows non-linear editing as the two are interlinked.


Although there is no real repeation in the music video, the continuous dancing may fit this role as it is throughout the video, and is the main 'Big Wow' feature of the video.

Strong sense of artist identity

The camera is nearly always focused on Chris Brown, and this clearly shows that he is the artist and isn't hard to spot for anyone.

A Performance

Once again, the dance routine that Chris and the backing dance do is the performance element of the video. It is continuous and is very impressive.

Visual Pleasures

Again, the dancing is the main pleasure, but the location, the bright colours and the wide variety of cast members makes this video a pleasure to watch.

Wow Factor

The syncronised dancing, aswell as the complex dancing, both provide big wow factors.

Provoke a Reaction

I feel that this music video definitely provokes a positive reaction and may even lead some into dance. Chris Brown is one of the best dancers in the music industry at the moment, in my opinion.

Works on different levels

For first time watchers of Chris Brown videos, it really brings out his character in his dancing and performance within the video. For seasoned watchers, they are able to watch Crhis in the latest video with new moves, new skills which many of them are very fond of him because of.

Pop Culture

The dance routine with Chris Brown and the other dancer outside Popin' Pete's has a pop culture reference from the 80's or 90's, with brightly coloured buildings, old-fashioned signs and clothing.